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Research papers

Some patterns of advertising and sales promotion for the Polish market

The aim of this paper is to present the problems of advertising and sales promotion in Poland. It has been tried to adopt the approach being of interest to the foreign exporters, first of all.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Alexander Krzyminski
June 15, 1973
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Citation

Krzyminski, A. (1973a, June 15). Some patterns of advertising and sales promotion for the Polish market. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/some-patterns-of-advertising-and-sales-promotion-for-the-polish-market